My first gig out of college was at GourmetGiftBaskets.com, a family-run company located in Exeter, New Hampshire. At the time, the company owned four brands, each focused on gourmet foods.
I was tasked with developing content and growing the social media accounts to transform the brands’ images. Through weekly blog posts that featured the company’s various products in recipes and DIY-type tips coupled with revamped emails and increased social presence, the brands’ identities morphed to tell a consistent story.
I worked closely with the company’s graphic designer and was able to hone my food styling skills to achieve a cohesive look and feel across all marketing channels.
Fresh fruit styled for blog post photo
Popcorn dessert created and styled for blog post and accompanying Instagram post
Margarita popsicles created and styled for blog and social posts
Chocolate candies created and styled for blog and social posts
Margarita ingredients found in the company's product line styled for blog and social posts
Excerpt of a blog post featuring margarita ingredients found in the company's products
Tomatoes styled for photoshoot and accompanying Instagram post
Popcorn snack created and styled for blog and accompanying Instagram post
Gummi worms found in company's product line styled for photographs
Excerpt of blog post about gummi worm popsicles
Excerpt of blog post about making Brazilian Bauru sandwiches
Pears styled for photos
Cocktails created and styled for blog and social posts
Excerpt of blog post about Shark Week and corresponding cocktail recipe
S'mores created using company's products and styled for blog and social posts
